EMTransform Gamification for 4 Day Online Conference

Dynamic Events we commissioned by Agency X to create a game that would engage conference attendees before and during their online event. This was a cross regional event with participation from emerging markets in LatAM, AfME, ASIA & Global Markets.

We created two conference games that could be played during the conference.

Game 1 was run over a number of days. It was designed to engage the audience and encourage participation to build momentum and excitement around the conference.

The high energy challenges were delivered via our user-friendly gaming app which was packed full of fun, high energy challenges that promoted the Joy of wellbeing and the outdoors. As we were working with an audience separated by 12 hours in time zone that challenges could be completed in the players own time, for example during a conference break.

The game was launched the week before the conference and continued into day 2. Players completed challenges and were awarded points.

At the end of each day our game host was able to recap on scores and display some of the content received. This was a great way to provide people, from around the world, a window into their colleagues lives. This promoted a sense of togetherness, connection and culture within the organisation.

Game 2 was designed for team play. We created a fun, online escape room where players were tasked with cracking the code to a safe. Inside the safe was an amazing prize.

Teams searched the office for clues to help them crack the code for the safe.  

The code was a 4 digit colour combination code. Each digit relates to a colour (Blue, Red, Yellow and Green). The Team that cracked the code and has the most amount of points will be the winners. 

The event was a big success and and culminated in an exacting highlights video to close out the final day of the conference.