Turning a Corporate Milestone into an Interactive Irish Music Experience | ISS 125-Year Celebration

When ISS marked 125 years in business, they were planning a company celebration and milestone event that needed more than background entertainment.

The event at the Louis Fitzgerald Hotel brought together 120 attendees for an afternoon of strategy, speeches, and celebration.

Dynamic Events worked with the ISS team to recommend an approach that would keep energy high and create a shared experience that felt appropriate for such a significant milestone.

The solution was an interactive Irish music and dance workshop that shifted the room from formal to fully engaged.

The Challenge

The event followed a structured format:

• Morning strategy session
• Leadership speeches
• Lunch in a relaxed setting

Like many company celebrations and milestone events, the challenge was balancing a formal agenda with meaningful engagement.

After speeches and lunch, energy often drops. People become passive, conversations split off, and the atmosphere flattens.

ISS needed a way to:

• Re-engage the group at the right moment
• Bring people together in a shared experience
• Make the occasion feel memorable rather than routine

The Solution

After understanding the structure of the day and the client’s goals, Dynamic Events recommended an Irish music and dance workshop.

This was a deliberate decision. Instead of adding passive entertainment, the focus was on creating a participation-led experience that would:

• Transition the room from formal to relaxed
• Encourage involvement across the group
• Reflect the Irish setting in a natural and authentic way

The session was scheduled immediately after lunch to address the point where engagement typically drops.

The Experience

The afternoon was designed to build naturally.

Guests returned to live background music, creating a relaxed atmosphere during lunch. Traditional Irish songs played as people settled.

From there, Dynamic Events transitioned the session into a fully interactive experience.

Musicians and dancers led the room through storytelling and participation. The shift in energy was immediate:

• Guests clapped along and engaged with the rhythm
• Volunteers stepped forward to take part in Irish dancing
• Bodhráns were introduced, allowing attendees to play themselves

What began as a seated audience quickly became an active, engaged group.

The Result

The impact was clear.

The room became lively, with strong participation across the full group. Laughter, movement, and music replaced the usual post-lunch lull.

By introducing the right experience at the right time, Dynamic Events helped turn a structured event into a shared moment that people actively took part in.

For company celebrations and milestone events, this kind of shift makes the difference between a standard agenda and an experience people remember.

Planning a Company Celebration or Milestone Event?

If you are organising a company celebration or milestone event in Dublin, the right experience can make a noticeable difference to how your event feels.

Tell us about your plans and we will recommend what fits your team and your goals.