Accenture Summer Reset

Accenture Summer Reset was a 6 week employee wellbeing and engagement programme we designed, developed and delivered to over 400 Accenture employees. The idea behind the campaign was to energise the employees and get them out and about over the summer period. They wanted to connect their employees while they were working apart using competitive challenges on a weekly basis.

We set up a registration system using our marketing technology to allow captains sign their team up for the challenge. We then were able to use the registration information to contact all team members with weekly updates during the challenge. Over 400 participants received the sign in code to join the challenge on our award winning app.

Each week a solo challenge and a team challenge were released to the participants. They completed the solo challenges by themselves and for the team challenge they either met up in person or jumped on a video call to complete the challenge. As well as the individual and team challenges, there was 10 'Anytime' challenges which were released from the start of the game and could be completed at any stage over the 6 weeks. These 'Anytime' challenges encouraged participants to get out and visit local parks, castles, museums etc. Accenture liaised with a supplier to provide a pack to all participants which included a bunch of Accenture branded items such as a beach ball, frisbee, water bottle etc. We incorporated these objects into some of the photo and video challenges.

All photos and videos submitted through our app were carefully reviewed and scored based on creativity and humour. Each week we had a solo challenge winners, team challenge winner and anytime challenge winner. Players were given extra points for sharing their photos/videos to social media through the app using the hashtag #AccentureSummerReset.

Over the duration of the event we received over 2,100 pieces of content. The competitive element helped drive participation and engagement with the 410 participants split into 74 teams.

We finished the event with an amazing wrap up video of all the best bits which we showed during the closing ceremony where we announced all the winners.