Magenta World

Brief

The management team of IHUB wanted to celebrate the 3rd Birthday of the IHUB by hosting a fun, bespoke virtual event that incorporated questions based on them and their 3 office locations - Germany, Greece and India. They wanted the event to be a fun and celebratory occasion for all members of the IHUB team. The organisers wanted a fully customised game complete with personalised challenges and branding specific to Deutsche Telekom's IHUB.

The organisers wanted to incorporate a charity element to the occasion also.

Solution

We decided to use our Around The World challenge as a base to create the custom game. The primary log in screen and the secondary screen were customised to look and feel like Deutsche Telekom/IHUB branding.

We decided to change our World Map game screen to a Magenta World Map in line with Deutsche Telekom's branding. We also added the IHUB logo to the Magenta World game screen.

There are 3 countries where IHUB has offices - Germany, Greece and India. We made them the first 3 countries participants would complete on their journey around the IHUB world. All 3 countries had custom IHUB questions and photo/video challenges for participants to complete. All 3 countries also contained a guest speaker from IHUB who asked a question in relation to IHUB, which the participants had to answer.

The rest of the journey, for those who completed the first 3 countries involved, included travelling to countries from the UK to Australia, UAE to China, and everything in between.

To incorporate the charity element the organisers decided that the 1st, 2nd and 3rd place teams would win money which would be donated to a charity of their choice. We programmed a feedback step into the game so that at the start of the challenge each team would discuss which charity they wanted to support. They then entered the charity into the app and that let us know which charity the first three teams chose.

Result

On the day of the event our host welcomed the guests to their online Webex conference and the head of IHUB made a welcoming speech to begin the proceedings. The congregation then broke out into their own teams in separate online breakout rooms to play the game..

Playing in 27 teams, we had 203 participants on the day. All participants had a tremendous time travelling around the IHUB world. Participants made some brilliantly creative photo and videos.

At the end of the event we welcomed everyone back into the main conference room to do the results and then show back some of the best photos and videos from the day which was the perfect way to wrap up the event.

The top three teams won a donation towards the charity of their choice. Our design team created certificates for the top 3 team's participants for their achievements..