M+L Manufacturing 50-year anniversary event at Slane Castle

Client Overview

M+L Manufacturing is a family-run electrical engineering company based in Drogheda, Ireland, specialising in the design and manufacture of power distribution equipment. The business has grown steadily over five decades and now employs approximately 100 people.

In 2025, the company reached two significant milestones: 50 years since its founding and 21 years operating in Drogheda. To mark these achievements, the family planned a company celebration and milestone event with a strong focus on staff recognition and appreciation.

The Challenge

This company milestone event needed to do far more than mark an anniversary.

Many employees at M+L Manufacturing had been with the business for 20, 30, and even 40 years. As a result, the key challenge was to deliver a company celebration that made staff feel genuinely appreciated, while also reconnecting everyone to the company’s history and founder’s legacy.

In addition, the event needed to:

• Feel authentic and respectful rather than overly corporate
• Work for a mixed group of generations and roles
• Keep 100 people engaged across a full-day programme
• Reflect the importance of a once-in-a-generation company milestone

Why Dynamic Events

M+L Manufacturing partnered with Dynamic Events following a trusted recommendation. As a result, they were confident they were working with a team experienced in delivering company celebration and milestone events across Ireland.

Crucially, they wanted support not just with delivery, but with shaping the entire experience, including venue selection, event flow, and the creation of activities that would feel relevant and meaningful rather than generic.

Our Solution

Dynamic Events delivered full event management and team building services as part of this company celebration and milestone event at Slane Castle.

This included sourcing and managing the venue, with Slane Castle selected for its strong sense of history and suitability for a significant company milestone. From there, the day was designed as a cohesive experience rather than a series of standalone elements.

Key Elements Included:

• Venue sourcing and full venue management at Slane Castle
• Group transport from the M+L Manufacturing factory in Drogheda to Slane Castle
• Arrival refreshments served across multiple rooms to encourage relaxed interaction
• A Code Breaker team building activity designed to promote collaboration, problem-solving, and friendly competition
• A hosted lunch in the ballroom, with a relaxed bar service throughout
• A Slane Castle history presentation that reinforced the theme of legacy and longevity
• A bespoke Whiz Quiz team building activity, created specifically around Slane Castle and its history, tying the venue directly into the experience
• Afternoon drinks, prize-giving, canapés, and a whisky tasting to close the day

By customising the quiz and activities to reflect the venue’s heritage, the event felt connected, intentional, and aligned with the theme of legacy throughout.

The Outcome

The company celebration and milestone event delivered exactly what M+L Manufacturing had hoped for.

Staff were highly engaged across the day, fully immersing themselves in the team building activities and enjoying the balance between reflection and celebration. The venue created an immediate wow factor on arrival, while the bespoke elements ensured the experience felt personal rather than generic.

Most importantly, employees felt appreciated and connected to the company’s history, with many continuing to talk and laugh about the day long after it ended.

Final Thoughts

This case study shows how a well-planned company celebration and milestone event can honour history, recognise loyalty, and bring people together in a way that feels genuine.

By sourcing the right venue and designing bespoke activities that tied the entire experience together, Dynamic Events helped M+L Manufacturing turn a 50-year milestone into a shared moment their team will remember for years to come.