
March 2023 | Event Management
Salesforce St. Patrick’s Day Themed Corporate Event
See how Dynamic Events delivered an engaging St. Patrick’s Day corporate event for Salesforce Dublin. With Irish dancing, bodhrán workshops, and live performances, 130+ staff took part in an authentic cultural experience that brought the workplace to life.
Creating an Interactive Cultural Experience for a Global Team
The Challenge
Salesforce Dublin wanted to do something special for St. Patrick’s Day—not just a themed office party, but an interactive experience that would get people involved and celebrate Irish culture in a meaningful way.
With a diverse international team, the challenge was making sure the event was engaging, inclusive, and fun for everyone.
✔ Finding the Right Activities – It had to be more than just passive entertainment. The goal was to create something interactive that would encourage participation.
✔ Encouraging People to Take Part – Many Salesforce staff weren’t from Ireland, and some might have felt unsure about jumping into Irish traditions.
✔ Choosing the Right Suppliers – To create an authentic and high-energy event, the right performers and workshop leaders were crucial.
How We Made It Work
At Dynamic Events Ireland, we know that the best corporate events aren’t just about logistics—they’re about creating experiences that bring people together.
We designed an event that balanced participation and performance, ensuring that both attendees and onlookers felt part of the celebration.
What We Did
🎭 Irish Dancing Exhibition & Workshops – The event started slowly, with the first group hesitant to join in. But our expert Irish dancers, turned things around with a high-energy exhibition performance that got everyone clapping and cheering. Once people saw how lively and engaging it was, participation skyrocketed.
🥁 Bodhrán Drumming Workshops – The bodhrán workshops were a chance for staff to get hands-on with traditional Irish music. People learned the basics, played along, and felt immersed in the rhythm of the event.
🎶 Live Music & Performances Throughout – Between each workshop, our performers kept the energy high, making sure there was never a dull moment. These performances gave the event a festival-like atmosphere, drawing in onlookers and building excitement.
By structuring the event with both performances and hands-on participation, we made sure everyone felt included, whether they wanted to actively take part or simply enjoy the experience.
The Transformation
Before:
🔸 A team looking for a way to celebrate St. Patrick’s Day in an engaging, authentic way.
🔸 Some hesitation about whether people would feel comfortable taking part.
🔸 Uncertainty about which activities would work best.
After:
✅ 130+ employees participated, dancing, drumming, and celebrating together.
✅ The event built momentum, with performances drawing in the crowd and workshops keeping them engaged.
✅ A lively, interactive experience that left people talking long after it ended.
Why This Event Mattered Beyond Just One Day
This wasn’t just about marking a holiday—it was about creating a cultural connection within Salesforce’s Dublin team.
✔ Boosted Staff Morale – Seeing colleagues step out of their comfort zones, try something new, and have fun together strengthened team spirit.
✔ A Stronger Workplace Culture – Employees left with a deeper appreciation for Irish traditions, making them feel more connected to their workplace in Dublin.
✔ A Proven Model for Engagement – The event showed that interactive cultural experiences are a great way to bring corporate teams together.
Thinking About Planning a Corporate Event?
If you’re organising a company event—whether it’s for St. Patrick’s Day, a team-building day, or a cultural celebration—the best experiences are the ones that make people feel involved.
✔ Make it interactive – People remember experiences, not just decorations. Give them something they can take part in.
✔ Think about your audience – The best events bring people together, no matter their background.
✔ Work with the right team – Trusted suppliers and experienced event managers make all the difference in creating a seamless, engaging event.
Whether you’ve planned dozens of events or this is your first, we’re here to help.
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