Halloween Family Day at Tullamore Distillery

The Client's World

William Grant & Sons, a prestigious global distillery, is known for its premium spirits and strong corporate culture. To celebrate Halloween and offer a fun, engaging experience for their staff and their families, they organised a special Family Day event at the historic Tullamore Distillery on October 29, 2022. The aim was to create a memorable day that would foster a sense of community and provide a day of relaxation and enjoyment for their employees and their families.

But the road ahead looked tough:

• Challenge #1: Diverse Audience Needs
  The event had to cater to a wide range of ages and interests, ensuring that both children and adults had an equally enjoyable experience.
• Challenge #2: Logistical Coordination
  With multiple activities, entertainers, and food services planned for 260 attendees, the event required meticulous coordination to ensure everything ran smoothly.
• Challenge #3: Venue Transformation
  Transforming the Tullamore Distillery into a Halloween-themed venue that would excite children while being enjoyable for adults was a key challenge.

The Dynamic Events Magic

This is where we stepped in, ready to turn William Grant & Sons' vision into reality and ensure a successful event:

We became part of their team:
Understanding the importance of the event to William Grant & Sons, we worked closely with them to plan every detail, ensuring that the event was not only fun but also reflected the company’s values.

We created an experience:
The event was designed with a wide variety of activities and entertainment options to cater to all ages:

• Games & Inflatables: We provided foosball, chess, draughts, Connect 4, Jenga, and a giant deck chair for families to enjoy. Additionally, inflatables such as basketball and hoopla games, a juvenile chair ride, and a laser invader offered fun for both kids and adults.
• Spooky Entertainment: The event featured a spooky tunnel, smoke machines, LED lights, and Halloween meet-and-greet characters like Casper and Mrs. Dracula to create a festive atmosphere. A DJ, puppets, a magic show, and a balloon modeler kept the attendees entertained for three hours.
• Family Day Food: Eddie Rockets provided meals, including main items, fries, and bottled water, ensuring that all 260 attendees were well-fed and satisfied.

We brought dreams to life:
On the day of the event, Tullamore Distillery was transformed into a Halloween-themed venue. The setup included various props, such as large grave stones, standing figures of Dracula and Frankenstein, and themed decorations like a dungeon cage backdrop and toxic waste barrels. Picnic tables and stools were provided to create comfortable seating areas for families to relax and enjoy their meals.

The Incredible Transformation

Before:
The days leading up to the event were filled with anticipation as William Grant & Sons aimed to deliver an experience that would be enjoyable for all attendees.

After:
On the day of the event, the Tullamore Distillery came alive with the sounds of laughter and excitement as families engaged in the various activities and entertainment provided. The event successfully created a fun and engaging environment that brought employees and their families together.

Real Impact

The event had a significant impact on the attendees, who left with positive memories and a stronger connection to the company. Although specific feedback or numerical metrics were not provided, the success of the event was evident in the enjoyment and satisfaction of the families who participated.

Ripples of Success

The success of the Halloween Family Day demonstrated William Grant & Sons' commitment to their employees and their families, reinforcing a positive corporate culture and creating lasting memories for all who attended.

The Heart of What We Do

This event highlighted the importance of creating experiences that cater to diverse audiences while maintaining a focus on community and togetherness. The successful execution of the Halloween Family Day at Tullamore Distillery is a testament to the power of well-planned and thoughtfully executed events.

Let’s Create Unforgettable Moments Together

Ready to transform your next corporate event into a memorable experience? Let’s talk about how we can bring your vision to life.